T-MOBILE AMP & SYNC | Talent Management, Employee Experience

Talent Management, Employee Experience & Enterprise Activation

Led the creative and communications systems for AMP and SYNC, T-Mobile’s enterprise talent management programs reaching approximately 80,000 employees across corporate, operational, and retail teams.

Creative Leadership Named both programs and developed their identities, messaging, employee communications, digital assets, presentations, and launch materials. Wrote, narrated, and produced the primary launch video and also developed the creative framework for GROW, T-Mobile’s manager coaching program.

Enterprise Rollout & Impact Partnered with leadership and Talent Management to translate complex performance and development initiatives into clear, recognizable employee experiences deployed across T-Mobile’s digital platforms and retail environment.

James Kirby | T-Mobile SVP National Retail

"I worked with Natalie for many years on high profile branded projects for T-Mobile including presentations, corporate events and more. We have traveled together to CES on a couple of occasions and she provided onsite support and made sure we have stayed on brand and message throughout, while meeting extremely tight deadlines.

During our years of working together, Natalie has remained a partner I could count on whenever I needed anything, and always went above and beyond. She made using her and her team at idesign seamless for our organization. She continues to do great work for T-Mobile, and be a great resource I can always count on whenever I need any brand direction, or projects completed on brand and on time."