BOEING + HAINAN AIRLINES | GLOBAL AMBASSADOR PROGRAM

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Culturalization & Global Service Experience

Developed the Global Ambassador culturalization program for Boeing and Hainan Airlines to help bridge Chinese and Western expectations around communication, hospitality, and customer service as Hainan pursued international 5-Star airline status.

Program Development & Onsite Leadership
Developed the program itself—not just the supporting creative—including the culturalization strategy, curriculum, training structure, identity, presentations, guidebooks, photography, visual communications, and participant materials. Established the working relationships required to move the program forward, coordinated directly with Boeing, Hainan Airlines, and other stakeholders, and led the onsite events and training through execution.

Impact
The program proved successful and was repeated, becoming part of Hainan Airlines’ broader effort to elevate its international service experience and helping support the airline in achieving a 5-Star rating.