STARBUCKS 2008 NEW ORLEANS LEADERSHIP CONFERENCE — ONWARD
Executive Summary
Leadership, Culture & Brand Experience
Long-term creative partnership supporting Starbucks leadership, internal culture, training and brand experience initiatives.
New Orleans Leadership Conference
Created visual communications and branded experience elements for Starbucks’ major leadership gathering serving approximately 10,000 managers. Work spanned executive presentations, environmental graphics, signage, event communications and supporting collateral.
Environmental Brand
Designed environmental graphics and branded installations for Starbucks headquarters and conference environments, extending the brand consistently into physical space, and being an onsite problem solver and point of contact. Led the onsite team, did site reviews and helped solve transportation, and registration problems.
CREATIVE AND EXECUTIVE LEADERSHIP PARTNER SINCE 2004
Kristi Felts | Starbucks Sr Project Manager
"I had the privilege of working with Natalie over a number of years on multiple brand and leadership initiatives at Starbucks, including the 2008 Starbucks Leadership Conference and other key organizational programs.
Natalie was a trusted creative and brand partner, responsible for helping shape and maintain cohesive brand expression across a wide range of leadership and organizational touchpoints. She brought a deep understanding of Starbucks’ brand, values, and leadership vision, ensuring that messaging and creative execution remained aligned and meaningful across complex initiatives.
One of Natalie’s greatest strengths was her ability to work seamlessly within large, multidisciplinary teams. She provided strong creative leadership while coordinating effectively with multiple vendors, partners, and internal stakeholders. Her collaborative approach, professionalism, and clarity made her an exceptional partner and contributed significantly to the success of our shared work.
As a vendor leader, I deeply valued Natalie’s ability to balance creative vision with operational coordination. She helped ensure that all contributors were aligned and that brand integrity was preserved throughout execution. Her presence elevated the entire team and made it possible for us to deliver cohesive, successful experiences at scale.
Natalie brings a rare combination of strategic brand thinking, creative leadership, and collaborative execution. She is someone senior teams trust to help bring important brand and leadership initiatives to life."
