Created a Military Appreciation Month campaign honoring active-duty service members, veterans, and military families across T-Mobile for Business. Personally developed the campaign concept, messaging, script, visual direction, motion graphics, animation, video edit, and supporting creative assets. Produced the final video from raw source materials, crafted the narrative structure, and designed companion campaign elements including recognition merchandise and supporting communications materials.
Role: Individual Contributor — Creative Direction, Scriptwriting, Art Direction, Motion Design, Video Editing, Animation, Campaign Design. Designed the campaign's visual language from the ground up, including typography, motion behavior, graphic treatments, pacing, and storytelling conventions, then applied those standards throughout the video and supporting assets.
Tools & Deliverables: Adobe Creative Suite, motion graphics, video production, storytelling, executive messaging, branded merchandise, internal communications.
Developed and evolved AMP and SYNC, T-Mobile's flagship executive communications and employee engagement platforms, reaching more than 60,000 employees across the organization. Partnering directly with executive leadership and cross-functional stakeholders, translated complex business priorities, organizational change, and strategic initiatives into clear, engaging narratives that informed and aligned employees at scale.
Created the visual identity, communication framework, presentation systems, motion graphics, video content, and storytelling standards that defined the programs. Personally developed key creative assets, executive presentations, scripts, animations, videos, and supporting communications materials while establishing the look and feel used across multiple program iterations.
Role: Individual Contributor / Creative Lead — Executive Communications, Narrative Development, Creative Direction, Presentation Design, Motion Graphics, Video Production, Visual Systems
Impact: Helped transform executive communications into a scalable engagement platform used to connect leadership with more than 60,000 employees across T-Mobile.
Designed and produced the creative package for Seafair’s 75th Anniversary Salute, a televised anniversary broadcast on KING/KONG TV. Working as a hands-on individual contributor, created the anniversary logo, developed the visual look and feel, wrote and refined the script, animated graphics in After Effects, edited the final video in Adobe Premiere, and prepared the piece for broadcast delivery.
Role: Individual Contributor — Logo Design, Scriptwriting, Art Direction, Motion Design, Video Editing, Broadcast Prep
Impact: Delivered a broadcast-ready anniversary program that celebrated Seafair's 75-year legacy and extended the celebration beyond live event attendees to television viewers throughout the region.