COASTAL HOTELS
Portfolio Brand, Destination Marketing & Guest Experience
Led the development and long-term stewardship of the Coastal Hotels portfolio brand, including Semiahmoo Resort, Cedarbrook Lodge, and Lodge on the Desert.
Brand & Portfolio Leadership
Directed brand strategy, identity, campaigns, and guest experience across distinct destinations—giving each property its own positioning while maintaining a cohesive portfolio. Partnered directly with senior leadership as the brands, properties, and business priorities evolved.
Impact
Built a flexible brand system that strengthened each property’s individual identity while creating consistency across the portfolio, marketing, and guest experience.
Bradley Walker | Senior Vice President | Marketing | Coastal Hotels
"I’ve had the privilege of working with Natalie for more than three decades, beginning during my time at Alaska Airlines and continuing across multiple leadership roles throughout my career. When she founded idesign in 1999, she quickly became my firm of choice for brand and creative leadership.
Natalie operates as a true strategic partner. She brings both creative excellence and executive perspective, and I have consistently trusted her to help guide and steward brand initiatives with insight, professionalism, and precision. I continue to work with Natalie today across my own ventures, and she remains someone I rely on to represent my brand with integrity and strong creative leadership."
EXECUTIVE BRAND LEADERSHIP — COASTAL HOTELS PORTFOLIO
