ALASKA AIRLINES & HORIZON AIR
Brand Transformation & Customer Experience
Long-term creative leadership partnership supporting Alaska Airlines and Horizon Air through merger, brand evolution, and significant customer-experience change.
Brand & Experience Leadership
Partnered with leadership to translate strategy into a cohesive brand experience across employees and customers, integrating employee perspectives into the transformation while directing work across loyalty, service, digital, environmental, employer brand, and customer communications.
Impact
Helped support a smooth brand transition during a period of significant organizational change while building enduring customer and loyalty experiences. The long-term partnership contributed to multiple Freddie Award-winning programs and nearly three decades of continued creative trust.
Brenda Spivey | Manager, Alaska Airlines National Tour & Cruise Accounts
“I have worked with Natalie for over 10 years, and she has constantly amazed and impressed me with her attention to quality and detail, their innovative prowess, and understanding of the airline industry as a whole — specifically with regards to the Alaska Airlines brand.
She runs a powerhouse marketing and design firm. She is ahead of the curve on brand initiatives, and design, and were the driving force in the successful delivery of the products and projects we have completed together.”
CREATIVE AND EXECUTIVE LEADERSHIP PARTNER SINCE 1996
