SEAFAIR CITYWIDE EVENTS

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Brand, Live Events, Broadcast & Civic Experience

Entrusted with creative direction across Seattle’s signature six-week summer festival—a 2M+ audience platform spanning 30+ events, 3,000 volunteers, major sponsors, live sports, broadcast, community programs, and civic celebrations.

Creative & Experience Leadership
Led the brand and creative system across Seafair Weekend, the Boeing Seafair Air Show and Blue Angels, hydroplane racing, the Alaska Airlines Torchlight Parade, Fleet Week, Fourth of July celebrations, Brunch with the Blues, ceremonial programs, community events, and sponsor activations. Directed work across environmental graphics, large-format signage, wayfinding, accessibility, print, digital, event environments, and public-facing communications.

Broadcast, Motion & Production
Directed concept-through-delivery broadcast creative including television advertising, motion graphics, video, and production, as well as visual content for the Blue Angels 75th Anniversary broadcast special. Worked directly with printers, vendors, fabricators, production partners, sponsors, broadcast teams, and event operations through final production and onsite execution.

Executive & Organizational Leadership
Served as Board Liaison and senior creative advisor, working with executive leadership, board stakeholders, marketing, sponsorship, content, and event teams. During a leadership transition and compressed event schedule, mentored and onboarded the incoming Director of Marketing while establishing creative standards, workflows, and systems that maintained continuity across events already in production.

Impact
Unified a complex collection of sporting, civic, cultural, broadcast, and sponsor experiences under a consistent Seafair brand while helping maintain creative and operational continuity through organizational transition. The systems and working processes supported consistent execution across very different venues and audiences while strengthening Seafair’s public presence as one of the Pacific Northwest’s most visible civic institutions.