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EXECUTIVE CREATIVE DIRECTOR 1999-present 

Award winning professional with 20+ years of experience successfully providing innovative, engaging and memorable Creative Design, Corporate Strategy, Brand, UX/UI, Marketing and PR, Internal/External Communications, Corporate Events/Kick Offs Support and Strategy, Product Design, HR and Customer Service, and Leadership for multimillion-dollar companies across diverse international industries, and worldwide well-known brands. 

• Launched, developed, created UX/UI strategy and implementation for first ever Google Nest partner store. Developed full UX/UI user-centered design, collaborated directly with Google on brand and supply chain issues and compliance, successfully met delivery challenges and brought to market.
• Strategized, scripted, lead design process, produced  all videos, logos/brand elements and support materials for ongoing T-Mobile AMPed projects. Directed all creative teams. 
• Launched the T-Mobile New Coverage for You national brand campaign. Developed logo/brand and UX/UI along with all the support materials, print and online national delivery.
• Point of contact and designer of record as official brand partner for T-Mobile. 
• Created, strategized, developed, and designed the T-Mobile T-Voice brand, logo and implementation. Developed the T-Mobile Team of Experts ongoing campaign, brand, strategy, support materials. Oversaw distribution to 18 call centers nationally and 2 internationally. Managed all budgets, deliverables, execution teams, and all elements of process.
• Created Microsoft Azure branded support icons and event materials. Ongoing support of internal email campaigns and UX experience.
• Demonstrated  national campaign rollout successes exemplified by the numerous YouTube and viral marketing campaigns for Farmers New World Life releases and YouTube release, agent releases nationwide, directed, scripted, designed, branded all efforts including all POPs, distribution to agents nationwide. Managed budgets, handled delivery lists and managed teams 
• Provided brand, support, and implementation for Starbucks largest ever managers event in New Orleans. Created Event brand, site reviews, met with city leaders, developed strategies, oversaw all onsite events including 7 city parades, U2 Bono and Red, the Superdome and NOLA Convention center. Planned branded experiences, organized and managed large budgets oversaw the onsite support and staffing of the onsite brand event team.
• Worked on Starbucks Green Apron efforts, brand, internal training materials. Developed all internal training materials. Developed international brand elements.   Crafted long term strategy and materials for ongoing internal training efforts. 
• Created strategy for Alaska Airlines rebrand for MVP, MVP/Gold and Priority, implemented change strategy, hosted brand website and oversaw brand portal, created new user experience via alaskaair.com and horizonair.com. 
• Created visually rich branding and support materials for Alaska Airlines magazine, timetables, airport kiosks and branded areas, and Alaska Airlines Board Rooms. Created and implemented all Alaska Airlines MVP, MVP/Gold and Cargo brand including programming and design of UX/UI for kiosks and touchpads. 
• Hosted, designed, and supported Alaska Airlines internal brand portal. Directed and managed segment of Alaska Airlines website and created UX/UI for internal and external audiences, collaborated with internal stakeholders and multi-disciplinary UX teams to provide guidance and direction.
• Won multiple awards for branded campaigns for Alaska Airlines Mileage Plan.
• Developed Microsoft Learning Campaign strategy, brand, support materials, UX/UI elements, internal branded PPTs and campaigns, managed budgets strategic delivery and international rollout and delivery. Recognized and captured over 1M in savings in distribution and list management.
• Directed high-level strategic planning necessary to lead all aspects of T-Mobile internal and external brand campaigns and development. Including development of the T-Mobile T-Voice brand, T-Mobile Team of Experts campaign, and T-Mobile Leading Edge, logos, brand books and implementation. 
• Hosted and implemented T-Mobile for Government Event in Washington DC, included brand creation, content and format development, event coordination, onsite event management, talent handling and support.
• Promoted JDP winnings and awards promoted throughout. Recognized for winning programs and designs.
• Successfully planned, orchestrated and staffed Creative Services for Starbucks Leadership Event in New Orleans, the largest corporate event since Katrina aimed at driving revitalization efforts. Did site reviews, created brand look and feel, photography, illustration, city planning, and event signage, and event flow. Delivered a successful event for 10K+ managers, which included supporting Starbucks, Bono and Red to help raise awareness 7 street fairs, and multiple musical performances citywide.
• Provided creative services for Starbucks Shareholders and Leadership Events for multiple years.
• Created brand, visuals and graphics for Starbucks Global and Diversity Events.
• Created unique environments within Starbucks Corporate HQ. 
• Researched, created connections, hosted and oversaw implementation of multi-city collaboration efforts for Northwest Area Foundation resulting in multiple hosted community service meetings, branded, did event intake, reporting, and onsite support and video/tech. Culminating in community video and target budgeting strategies. Collaborated with Gates Foundation and other partners to create ongoing community involvement strategies and building an inclusive community.
• Wrote, branded and produced product whitesheets and client experiences for Megapath/Speakeasy, Microsoft, T-Mobile, Alaska Airlines, Boeing and more.
• Created all product launch materials for SkyCast Solutions, including logo, brand, website, product whitesheets, UX/UI and trade ads.
• Implemented strong presentation and writing skills, published articles and taught classes for credit on Visual Storytelling and branding strategies
• Successful track record and the ability to build, lead, inspire, and empower a multifaceted diverse team of creatives and production. 

Director of Creative Services (Volunteer)

2020 - 2021

Creative strategist and visionary in charge of defining the creative direction for design and editorial content. Provided leadership, mentorship, and direction to the Creative Services department, graphic design and copywriting, developing innovative concepts. Challenged to take the program online in response to changes brought about by the Pandemic of 2020 while maintaining accuracy and brand compliance. 

• Successfully executed the first-ever GeekGirlCon online event by leading the Creative Services team for GeekGirlCon, making executive contacts, driving PR, Design, Creative, Copywriting and Social and working concurrently as Interim Director of Marketing. 
• Ensured strict accuracy and completion while establishing and refining processes and guidelines for all marketing campaigns, print social and other, and manages marketing budgets. 
• ·Answered the need for developing partnerships with cutting-edge social media platforms to drive brand recognition, created a relationship with Twitch, and established a subsequent Affiliate status. 
• Added over 50+K new audience members to GeekGirlCon messaging through strategic partnerships. 

For more experience please download my resume here