IDENTITY SYSTEMS & BRANDS

Led the creation of Microsoft Azure Percept’s visual language, developing the dimensional iconography and branded assets used to represent and promote the platform across product marketing, partner engagement, and executive communications.

Created a cohesive system of icons, launch graphics, and environmental materials aligned with Azure’s brand, establishing a clear and consistent visual expression for the platform’s edge AI ecosystem. These assets became part of Azure Percept’s visual identity and were deployed across Microsoft’s product launch materials and partner ecosystem, supporting the platform’s introduction across global technology and hardware environments.

Led the development of the brand architecture and visual identity system for T-Mobile’s Team of Experts initiative, establishing a cohesive creative framework across global call center environments and supporting integrated internal and external communications.

Defined the visual language, messaging alignment, and implementation standards to ensure consistency across physical environments, training materials, and promotional activations, reinforcing the program’s role as a cornerstone of T-Mobile’s customer experience strategy.

Directed the environmental branding and large-scale visual communications system for Starbucks’ Global Leadership Conference, aligning the physical environment with executive messaging and corporate strategy. Oversaw the design and production of all printed and spatial brand elements, including main-stage graphics, wayfinding, experiential signage, and supporting collateral.

Partnered closely with internal stakeholders to translate corporate vision into a unified, immersive brand presence that operated at global scale. The result was a cohesive visual framework that reinforced leadership alignment and brand continuity across every touchpoint of the conference environment.

Led the creation of the Skycast Solutions brand identity and visual foundation at a critical stage in the company’s growth, defining how the organization would present itself within a highly competitive entertainment technology landscape.

Established the core visual language, logo, and brand system to communicate credibility, innovation, and technical sophistication. This work provided the company with a clear, differentiated presence and a scalable framework to support marketing, product visibility, and business development.

The identity became the cornerstone of Skycast’s external positioning, enabling the organization to present itself with confidence and clarity in a crowded and rapidly evolving market.

Led the brand identity and creative foundation for T-Mobile’s partner membership and rewards card program, developed in collaboration with Rewardica and MWorkSolutions. This initiative extended T-Mobile’s ecosystem through a consumer-facing rewards platform designed to increase engagement, retention, and partner value.

Defined the visual identity, brand framework, and supporting materials to ensure clarity, credibility, and consistency across customer touchpoints. The program established a recognizable presence in everyday consumer interactions and provided a scalable foundation for continued expansion.

The initiative became a sustained revenue-generating platform, contributing more than $20 million annually while strengthening T-Mobile’s partner network and customer loyalty strategy.

Led the modernization of the Rossi Vucinovich brand identity to align the firm’s visual presence with its stature, values, and evolving market position.

Redefined the visual language and developed an integrated system of marketing materials to ensure consistency, clarity, and credibility across client-facing communications. 

The updated identity provided a more contemporary and authoritative foundation, strengthening the firm’s ability to present itself with confidence in a highly competitive legal environment.

This work established a cohesive and enduring brand presence that more accurately reflected the firm’s professionalism, reputation, and long-term direction.