Google Nest | Exclusive Google Nest Authorized Partner Brand Development
Google Nest | Exclusive Google Nest Authorized Partner Brand Development
Led the brand development and visual identity framework for Shopify’s exclusive Google Nest authorized partner program, establishing a cohesive brand system to support the launch and scale of Nest’s direct-to-consumer and retail presence within the Shopify ecosystem. Defined the strategic brand architecture, visual language, and supportin
Led the brand development and visual identity framework for Shopify’s exclusive Google Nest authorized partner program, establishing a cohesive brand system to support the launch and scale of Nest’s direct-to-consumer and retail presence within the Shopify ecosystem. Defined the strategic brand architecture, visual language, and supporting communications to ensure alignment with both Shopify’s commerce platform standards and Google Nest’s global brand guidelines.
Developed scalable brand assets and implementation standards used across digital, retail, and partner-facing environments, enabling consistent representation of the Nest program while supporting Shopify’s broader strategic partnership with Google. The work provided a clear and unified brand foundation for one of Shopify’s most visible enterprise technology integrations, reinforcing trust, clarity, and operational readiness across partner channels.
Alaska Airlines | Enterprise Brand Culture & Environmental Brand System
Google Nest | Exclusive Google Nest Authorized Partner Brand Development
Directed the strategic development of Alaska Airlines’ enterprise brand culture initiative, establishing the visual, environmental, and communications framework supporting the company’s transformation into a “Best Places to Work” organization. Defined the brand architecture, messaging systems, and environmental implementations designed to
Directed the strategic development of Alaska Airlines’ enterprise brand culture initiative, establishing the visual, environmental, and communications framework supporting the company’s transformation into a “Best Places to Work” organization. Defined the brand architecture, messaging systems, and environmental implementations designed to align employee experience with corporate identity across headquarters, operational locations, and external recruitment environments.
Led the creation of scalable brand systems including environmental graphics, corporate heritage installations, internal communications platforms, and resource infrastructure such as the Alaskapedia internal brand and communications portal.
These initiatives translated Alaska Airlines’ brand values into tangible, daily employee touchpoints, reinforcing cultural alignment, organizational pride, and brand continuity throughout the enterprise.
Partnered with executive leadership, HR, and internal brand teams to ensure consistent implementation across departments, enabling brand culture integration at both operational and strategic levels. The work established a long-term foundation for internal brand cohesion, employee engagement, and scalable brand governance across the organization.
Boeing Hainan Airlines | Global Brand Culture & 5-Star Ambassador Program
Boeing Hainan Airlines | Global Brand Culture & 5-Star Ambassador Program
Directed the strategic development of Hainan Airlines’ Global Brand Culture and 5-Star Ambassador Program, establishing the framework to elevate the airline’s international brand positioning, customer experience, and internal brand engagement.
Partnered with Boeing Commercial Airplanes global marketing leadership and international stakeho
Directed the strategic development of Hainan Airlines’ Global Brand Culture and 5-Star Ambassador Program, establishing the framework to elevate the airline’s international brand positioning, customer experience, and internal brand engagement.
Partnered with Boeing Commercial Airplanes global marketing leadership and international stakeholders to design a comprehensive brand transformation initiative aligning employee behavior, cultural integration, and customer service delivery with global brand standards.
Architected the program’s core infrastructure, including a global ambassador platform, internal brand engagement systems, cultural exchange initiatives, and a scalable internal communications portal designed to connect employees, partners, and international stakeholders.
Developed brand guidebooks, training systems, and experiential programs enabling employees to internalize and represent the brand consistently across global customer interactions.
The initiative established a sustainable foundation for cross-cultural brand alignment, strengthened Hainan Airlines’ global brand perception, and positioned the organization to compete at the highest international service and brand experience levels.